In 2026, ARD – Germany's largest public broadcaster – launched ARD Sounds. One app for all its audio: podcasts, news and radio. Our job: create a brand that stands out in the crowded, fast-growing audio market.
A vibrant identity built to show how much there is to discover in ARD Sounds. An invitation to dive in: sweeping gradients convey range, overlapping layers suggest depth, and in motion each layer reveals what’s underneath.
Team:
Creative direction: Tim Finamore
Art direction and animation: Meritxell Monso
Design support team: Paula Gomez, Ronja Schroeck, Florian Farkas.