Evolving a broadcast identity for the digital world
The key visual for ZDF heute live builds on the show's original television design, translating its established visual identity into a more modern, direct, and digitally focused experience.
Designed for ZDF Mediathek and YouTube, the visual concept adapts the familiar language of broadcast news to the needs of digital platforms. It retains the essence of the original identity while refining its visual expression for a contemporary, fast-paced media landscape.
The project task was to create the show key visual, studio visuals, lower thirds, infographics design, and supporting on-screen elements. Each component was developed as part of a cohesive visual language, bringing structure, clarity, and consistency to the live news experience.
Credits
Agency: BDA Creative
Creative Direction: Tim Finamore
Art Direction: Meritxell Monso
Edition Reel: Moritz Ringeisen
Project Management: Philipp Wunt